Urthenfire : The Journey of A Dream Coming True...


Entrepreneurial dreams come with risks, chances, changes, choices and most of it uncertainties. The entrepreneur dream not only requires persistence and endurance to overcome hurdles to achieve success, it also requires good business ideas and proposals for execution. As an entrepreneur we wished to work on initiatives with social causes that support the society and environment as well. After quite a lot of brainstorming sessions with friends and family, and online research as well, the idea to cook, serve and deliver the food in earthen pots was shaped up and “URTHENFIRE” was born.

From primitive times and to date as well in certain parts of India the use of earthen pots for cooking and storage is prevalent. However, with new technology, the age old methods of slow cooking in clay pots have been much forgotten. Cooking in earthen pots is good for tummy and helps the shrinking pottery community as well. It facilitates the growth of pottery industry. Moreover, since the pots are made of clay even when thrown away it helps the environment. We started cooking up this concept from our home kitchen and offered food through online facilitators at Andheri West in Mumbai. Good reviews with lots of appreciation started pouring in. Within a period of 3 months, a professionally run kitchen was established, from where food was home delivered through online facilitators and also catered to companies and events in Mumbai.



About Us



Vrushali


She worked in the corporate legal department for 14+ years with big brands such as Reliance group of companies, Adlabs Entertainment Limited in India and London as well. She is highly qualified with BSL, LLB, Pune University and LLM (Business & Commercial Laws) London, John Moores Liverpool University. Working with big brands she could have easily climbed the corporate ladder to become the Legal Head. However, being a foodie first her passion to cook always followed her.

She started cooking different cuisines in clay pots at home. One fine day her foodie genes made her quit a well paid job to follow her passion instead of cooking up legal documents.

With the fire to cook delicious food she successfully established a delivery and central corporate kitchen @ Andheri in Mumbai, where the food is cooked and delivered in earthen pots. Within a span of 2 years she started a walk-in-dine restaurant @ Wakad in Pune.



Pramod


He had enrolled himself in construction engineering and OT & PT, completed BA (social sciences) before finding his passion finally for cooking. He successfully completed his Hotel Management degree from Isle of Man, UK.

He is the backbone of the business with 16+ years of work experience. He has under his belt work experience of big brands based abroad and in India, such as Novotel Group Hotels London, Sodexo Food Solutions for London Business School in the UK, and Sodexo India as well.

During his leisure trips to countries such as Scotland, Switzerland, Bali he has been experimenting with different herbs & spices.

While at work with different companies and now as well he is consistently mentoring and counseling his colleagues and junior staff members from time to time for their personal and professional development.


Our Chefs

Our chefs come from a highly disciplined work environment.
They work hand-in-hand to cook & fire up the food dishes with great detail.